What are some techniques for displaying products in supermarkets? Three key points and eight methods to increase sales by 80%.

11 Jul,2025


To achieve high sales, it is essential to pay attention to how products are displayed.

To achieve high sales, it is essential to pay attention to how products are displayed. The purpose of product display is not only to make it convenient for customers but also to effectively manage inventory. By placing products that can drive sales in the most appropriate locations, supermarkets can create more sales opportunities and thereby increase overall sales revenue.

However, many supermarkets do not excel in display design, merely achieving neatness without mastering the techniques of display, appearing quite unprofessional. So, how should supermarket products be arranged? What display props are needed? Fashion Shelving has compiled the following information based on relevant materials:

I. Three key points for displaying merchandise

1. Products in the same series are classified into large, medium, and small categories and arranged vertically. Individual items are displayed horizontally.

2. Products on supermarket shelves are categorized by price, with higher-priced items displayed at the top and lower-priced items at the bottom.

3. Products sold in bulk (heavier items) or larger-sized products are placed on the bottom shelf of the supermarket.

II. Eight ways to display merchandise

Whether it's a standalone community supermarket or a large chain supermarket, there is a set of universal product display methods. By combining these methods with actual circumstances and using them reasonably, you can achieve good results. What specific methods are there? Follow the Fashion Shelves editor to find out more:

● Neat Display — The most basic form of display, it makes the presentation of products more neat and orderly, creates a more comfortable shopping atmosphere, and enhances customer goodwill.

● Concentrated Display — Grouping the same type of products together on the same supermarket shelf, suitable for products with high turnover rates. When using this display method, products should be arranged vertically by category, with clear boundaries between categories.

● Irregular Display — While the products displayed on the supermarket shelves remain unchanged, the shelves' adjustable partitions can be freely adjusted to create the illusion of changing product locations, breaking the monotony.

● Random Display — Baskets are placed on supermarket shelves, and similar products are randomly stacked in the baskets. This is generally suitable for displaying discounted products, products that are not easily deformed, or bulk products.

● End Cap Display — Utilize the end caps of double-sided supermarket shelves to display discounted products, high-profit products, or a single product to attract customer attention.

● Island Display — Set up display stands lower than 1.2 meters in height at supermarket entrances/exits or aisles to display promotional items, creating a livelier sales atmosphere.

● Narrow Gap Display — Remove several shelves from the central display rack, leaving only the bottom shelf to form a narrow, elongated space for special displays. This type of display emphasizes the quantity of products, creating a striking visual impact.

● Highlighted Display — When arranging products, they are placed beyond the usual display line, facing the aisle, to make them more prominent to customers and help attract them. However, it is important to note that highlighted displays should not be overused to avoid blocking shopping aisles.

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