In fact, the purpose of display management is to increase sales, accelerate product turnover and capital turnover rates; enhance aesthetic appeal and commercial appeal to stimulate customer purchases; facilitate customer access, judgment (easy to see, easy to select, easy to take); facilitate restocking; and establish a concept and image of low prices and high quality.

So, what should be considered when implementing effective display management in a store?

To facilitate daily management and customer product selection, stores should divide display areas based on product subcategories (classified by usage attributes) and group related categories together in designated zones according to customer consumption habits.

01 Horizontal frame, vertical arrangement

    Items within the same subcategory must be displayed together and arranged vertically.

02 Product Display (the front side of the product with the trademark)

    Products displayed on shelves must face customers.

    If products are displayed horizontally, they must face in the same direction.

    Products displayed on the first row of shelves should be flush with the edge of the shelf. If displaying with your right hand, follow the order shown in the figure below, starting from the front left end of the shelf and moving from front to back and left to right.

03 Bagged product display

    Bagged goods are often difficult to display upright on their own, and laying them flat does not allow them to face customers. In such cases, a backrest stand or adjustable slanted shelf can be used to allow thin, bagged goods to stand upright by leaning against the shelf.

04 Stacked brick display

    Most stores use a dense, layered display method, with the highest point of each layer of merchandise referred to as the “ceiling line.” Since the height of each layer of merchandise varies, the “ceiling line” is not a straight line, resulting in an overall display that appears uneven.

    The brick-laying display method involves using padding or filling to raise items that do not reach the “ceiling line” height to match the height of items that do reach the “ceiling line,” thereby creating a straight line and maintaining a neat and orderly display of products.

05 Display goods according to different shelf heights

    The average height of an adult is approximately 1.6 to 1.7 meters, while the typical height of a shelf is 1.8 meters. Therefore, when an adult stands next to a shelf, their eye level typically ranges from 1.4 to 1.8 meters. As shown in the figure below. Generally, the visibility of product displays is directly proportional to sales. Displaying new products, slow-moving items, and high-margin products within the eye-level range can help boost sales of those products. Similarly, displaying products that appeal to children within the eye-level range for children can also help increase sales.

06Commodity card management and face value positioning

    Retail stores typically use horizontal iron shelves without central support columns, making it difficult to define specific product display locations. Product card positioning involves attaching the product card to the left side of the designated display location as the starting point, with the distance between the product card and the next one indicating the product's display position.

    The number of display faces available should be filled in the upper right corner of the product card to ensure that the actual spacing occupied by the product on the shelf remains clear even if the card is moved left or right.

    Stores must ensure that each displayed product has a corresponding price tag. When product locations are adjusted, the corresponding product cards must be adjusted accordingly;

    Product prices are uniformly set by the company in the computer backend. Stores should regularly verify price information, especially when prices are changed or special offers take effect. If any errors or omissions are discovered, the store manager should be immediately notified to print new product cards for correction;

    Prior to price changes, a price change notice will be distributed to all stores. Stores should promptly replace the product cards with the new ones;

    When special offers or member prices take effect, special offer or member price labels and corresponding recommendation signs should be placed on the regular product cards of the relevant items. When the special offers or member prices end, the special offer or member price labels and recommendation signs should be removed.

    In principle, handwritten product cards are not allowed in stores. If a store has handwritten product cards, it should promptly apply to the company's IT department for printed cards, and replace the handwritten cards with the printed ones once they arrive at the store.

    When a product is out of stock, an out-of-stock sign should be posted. The sign should be placed in the lower right corner of the product card, aligned with the edge of the card, and should cover the product price.