Walking into a supermarket, you are greeted by a dazzling array of products. Behind the seemingly neat and orderly layout lies a multitude of secrets that few people are aware of.

Most people are unaware of these secrets, but knowing them may help you shop more efficiently.

1. There is a lot of knowledge involved in the display location of goods.

Supermarket shelves are typically divided into several sections, with the area at eye level referred to as the “prime display position.” Products in this location are often the best-selling, high-margin items.

Retailers spend significant amounts of money to place their products in these spots to attract customers' attention and increase the likelihood of purchase.

On the other hand, products with lower prices and thinner profit margins are often placed on the lower or upper shelves, requiring customers to bend down or tiptoe to reach them. This is not by chance but the result of careful planning by the supermarket.

2. The layout of the supermarket has also been carefully designed.

When you enter a supermarket, you will usually find that the fresh produce section is located near the entrance. This is because fresh produce is a necessity for customers, and placing it at the entrance attracts customers into the supermarket and increases the amount of time they spend there.

The checkout counters, on the other hand, are located at the far end of the supermarket. As customers make their way to the checkout counters, they pass through various product sections, which increases the likelihood of impulse purchases.

Additionally, the design of the aisles within the supermarket is also carefully planned. The aisle width is moderate, making it convenient for customers to walk while also accommodating a large number of shelves and products, maximizing the use of space.

3. The supermarket's pricing strategy is also worth exploring.

Eagle-eyed shoppers may have noticed that some items in supermarkets are priced as odd numbers, such as 19.9 yuan or 29.9 yuan. This pricing strategy is known as “psychological pricing,” which leverages consumers' psychological tendencies.

When shopping, consumers often subconsciously perceive odd-numbered prices as more affordable, as they appear cheaper than products with round-numbered prices.

Additionally, supermarkets may employ “bundling” tactics, combining several related products for sale. While this may seem like a bargain, retailers have already factored in profits. Consumers should carefully compare options to avoid being misled.

4. Supermarket promotions also hide some secrets.

Supermarkets often offer promotions such as “buy one get one free” and “discounts for purchases over a certain amount.” These promotions may seem like a good deal, but that is not always the case. Some products may actually be more expensive during promotions than they are normally, but they attract customers by offering small gifts or discounts for purchases over a certain amount.

Therefore, when participating in promotional activities, customers need to carefully check the original price and promotional price of the product and compare the two before making a decision.

5. The lighting and music in supermarkets can influence customers' shopping behavior.

The lighting in supermarkets is typically soft, creating a comfortable and cozy shopping environment. The rhythm of the music is relatively slow, with moderate volume. Such music encourages customers to slow down, increase their time spent in the supermarket, and thereby enhance the likelihood of making a purchase.

Additionally, supermarkets adjust the music played according to different seasons and holidays, creating a festive atmosphere to further stimulate customers' desire to spend.

Now that you know these supermarket secrets, do you feel enlightened? Next time you enter a supermarket, pay attention to these details—it might help you shop more wisely and avoid unnecessary spending.